Year
2018 - 2019
User experience and interface design for the leading financial institution to digitize the lending experience in Thailand.
UX/UI Design
UX Research
Wireframe
Illustration
Leading Finacial Institution in Thailand
UX/UI Designer
(Under Accenture. Co., Ltd.)
Experience design for an automated loan application that incorporates cutting-edge technology such as OCR, bridging the gap between online and offline lending channels.
How might we design the application that facilitates the users and encourage them to switch from offline to the online lending platform, back in 2017 when mobile banking is such a new thing to Thai people.
During the project, we have done several User Research, workshops, and UX Testing to define pain points, and to-be User Journey, and to validate design ideas (e.g. Ideation Workshop, Concept and Usability Testing).
As a result, the application offers a seamless user experience. The users no longer need to travel back and forth between bank branch and their homes to undergo the loan lending process.
Improve Experience During Document Preparation
Usually, the users are required to input their financial information and submit multiple documents during the loan application process.
This leads to the common issues that are found as follows:
— The application process is taking too long to complete
— Not understand what documents are required
— Wrong inputted-information due to a confusion
To tackle such pain, Existing-to-bank flow is introduced for the users whom are known to the bank. This functionality allows them to bypass some process. Hence, shortening their time to complete application.
In addition to wrong-inputted information problems, guideline illustrations are drawn to instruct the users on which information is required.
introduce quiz for loan rejection reason
Due to initial findings, users whose loan applications got rejected without any solid explanation felt lost and despair. However, from the bank's perspective, Thai laws do not allow financial institutions to expose such rejection reasons directly to the applicant.
Therefore, this feature is introduced to give some hints on why the applicants got rejected. Using the Gamification approach, the users will be given a short quiz to evaluate what financial personalities are they, and how can they improve their financial wealth further.
