Year
2018
Having it’s own site established for a long time, I challenged myself to come up with design solutions of SBN, the luxury brand trading community, that could enhance UX and UI of the site.
UX Research
Wireframe
Interface Design
Design System
Self-initiated Project
UX/UI Designer
SBN is Thailand's largest designer's brand community where the members share, trade, and pre-order luxury products. The platform receives high credibility ranking, as the members are required to undertake several verification processes before they can become authorised sellers in the community.
Although SBN is well-known among designer product buyers and sellers, the platform neither intuitive nor offers a complete buying experience to the users intuitive
Throughout the entire design process, I've developed and established UX and Interface Design that could improve User Experience based on UX reserach.
Evaluates Issues on the Existing Site
Initial Research (UX Audit and User Interview) was undertaken to identify design gaps as well as get a better understanding of users’ needs related to their shopping experience on luxury items.
How do users feel about the current site?
What are the users current pain points/problems with the existing site?
What is the users' current behavior when buying luxury items?
Which features are essential for luxury product marketplace?
Which feature the users wish to have?
Interface Design of The New SBN Site
As outdated interface design could arouse feelings of cyber insecurity and data leakage according to user's interview, SBN site interface has been redesigned using modern look & feel to mitigate those negative feelings.
The new site embraces modern yet fashionable visual direction with Monochrome color palette in Black & White, as majority of the platform is dominated by fashion photoshoot and product images.
Improve Content Searchability
The elements such as top tags are introduced along with the search bar to resolve the searchability issue arise during UX audit. By using top tags and search, users are navigated directly to the keywords they want to see without a need to manually scan through all the information one by one.
Eliminate Information Bombardment
Jumping back and forth between different platforms for product extensive research is one of the user's pain point during decision making process. To tackle such problem, 'Style Board' which functions as Instagram and Pinterest could be introduced in platform landing page.
Reduce Perceived-Purchasing Risks via Authenticity Checker
Authenticity Checker is introduced to address user's key concerns of buying a counterfeit product. By integrating technology such as image recognition, and AI (Artificial Intelligence), the system will verify the authenticity of luxury products from the images taken by users.
Additionally, the platform can leverage business opportunities by offering expert authentication services for premium users.
Brandnew Pre-Order & Pre-loved System with Social Mechanisms
Introduced Pre-order Designers System to complete buying experience. Additionally, information that is crucial for pre-ordering and decision making (e.g. social proof, seller's badges, followers, rating, and user's review) needs to be supplied to tackle their trust issues with sellers, identified as the main pain point when buying luxury goods online during the user's interview.
introduced Order Tracker system
After order has been placed, users should be able to check and trace their order status via Order Tracker, to keep the users on track of their order.
