Year
2023
This project involved crafting a user-friendly UI for Vyvor's loan application, Through exploring various visual directions, we delivered a balanced solution that merges professionalism with modern, playful elements.
Interface Design
Design System
Vyvr, Thailand
Lead UX/UI Designer
(Under Oozou)
Vyvr is the loan application for small business owners in their 30s and below. The goal was to create a UI that was visually engaging, easy to navigate, and aligned with Vyvor’s brand identity.
One of the key challenges of this project was the tight timeline (Approx. 60+ screens in 1 month), which required quick adaptation to the client’s requirements and a fast understanding of the loan application flow.
To address these challenges, we streamlined our design process by prioritizing key user interface elements. I assigned tasks that matched each team member's skills, which helped expedite the design process and ensured efficiency. As a result, we were able to deliver a cohesive UI and design system that balanced speed with quality, while staying true to the client’s brand identity.
Visual Concept Exploration
We started from developing 2 distinct visual directions to cater to the needs of Vyvor's target audience:
Playful & Bold Approach
Here, I leveraged Vyvor's brand elements in a more creative way. By incorporating playful graphics (Thunder) and dynamic shapes as part of the interface.
Formal & Corporate Approach
This concept emphasized a clean, professional look using real-life scenarios. The interface prioritized simplicity, ensuring clarity and ease of navigation for users seeking straightforward loan options.
Final Solution
The client opted for a blend of both concepts—a minimalist structure from the formal design, enhanced with playful graphics from the second approach.
This created a balanced UI that is both professional and engaging, appealing to young, ambitious entrepreneurs while maintaining user-friendliness.
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Design System
A Design System is created for the final handoff to enabled seamless collaboration between design and development teams. This ensured smooth integration into the development process, with clear documentation and reusable components, making it easier to maintain design consistency and speed up future iterations.
